Couch Oil

Couch Oil Company has operated in Durham since the 1940s. In addition to fuel delivery, this family-owned business once operated a gas station under the Pure Oil brand. Pure's gas stations were differentiated throughout the South by their signature white and blue Tudor cottages. After years of using the Tudor building as office space, Couch purchased a more modern but defunct gas station adjacent to their property, remodeled the convenience store as additional office space, and reignited their relationship with the Pure brand by offering a self-service gas station. CMID worked with the owner to come up with the concept and style for the remodel, which we called Nostalgic Modern. It's inspired by Couch's history and the Tudor cottage architecture mixed with modernity. The color palette -- red, white and blue -- combines Couch's red branding with Pure's blue and white branding to give an all-American feel. Cedar siding and white stucco provide a clean and modern aesthetic from the road. Re-purposed oil barrels were painted with high-gloss automotive paint and made into planters. Inside the office, cedar continues onto the ceilings yielding warmth and texture. A conference table was made from a re-purposed oil barrel and reclaimed heart pine. Penny tile in the bathroom packs a visual punch and is accented by minimal industrial sconces. With the gas station/office space remodel complete, CMID and Couch's owner have turned attentions to remodeling the beautiful Tudor cottage. Stay tuned...